Monday, July 08, 2019

5 Better ways to use LinkedIn to land your dream job | Entrepreneur

Workplace meeting, landing the dream job through LinkedIn.
Picture by Rawpixel.

Over the years, LinkedIn has developed their platform for job seekers and for companies looking for employees.

Linkedin is now a must-check-tool, when a person is looking to hire. 
Even when they don't actually look for you at Linkedin, they will google you, and there Linkedin (usually) pops-up as one of the first. 

LinkedIn is getting better at matching companies with job seekers but it is far from perfect. Therefore, you need to fill that gap they haven't been able to. 

You need to become visible. 
You need to add some sparkle.
You really need to stand out. 

In this post, you will get five better ways to make your LinkedIn pop!

1. Don't make this headline fail

Never ever just write; looking for a new job etc. The headline is the first thing people see after your name and picture. 

Yes, the first thing. Think about how important that is.
Yes, exactly; very important! 

You have about 200 characters (with space) to make yourself attractive and stand out from everyone else. 

Why should anyone click on your profile? 
This is where you tell them. 
  • The first 73 characters are shown, in small places, like the comment sections. 
  • The first 83 are shown in the posts.
This is where you make them click.
This is where you tell them what you can/do and what you want to work with.

It is hard to do. - A good idea, is to tell someone about your skills and what you want to work with and have them write your headline. Afterwards you need to fix it, to your taste.

Remember; it is never done. 

Right now, my headline is like this ...

The full LinkedIn headline on my profile

Headline, as shown in posts

Headline, as shown in comments 

I have seen many better and worse. Right now, this works for me. 

You need to check out well-known people in your industry and your colleagues. Find one or two thing(s) in each headline that works and what doesn't work. 

Use theirs to better yours!

Like our elders always tell us; Learn from others mistakes. 

If you find it suitable, you can use a couple of emojis but remember to check them on desktop and mobile. They need to be suited. 

Don't worry, the rest of the points are not this long. This one is just very important.

2. Stop being unspecific and talking in terms

Many times, without even realizing it, we are unspecific. Many have a hard time getting things down in writing, what we have in our heads. Most of the time we don't even realize that others have no clue of our terms. 

We tend to think; I know, so he/she knows too.

I know from working with marketing for more than six years, that people don't always understand what I am trying to tell them. I actually realized this, when I started to sell nail polish in 2013. 

A product that most people know about and think using it is easy. In reality, very few knows how to use it. There is a whole process and ways to make the nail polish stay on the nails for a long time. 

The nail industry is so big, outsiders probably can't even imagine. People in that industry, almost have their own language. - Yours does too. 

Terms, weight, scale, metaphors, do's and don'ts etc. 

Like c-curve, it is very common thing in the nail industry. 
You probably had to google what it was, right? 

3. Stop being private, be open

Who cares? If you really want a good job, keeping everything private in your Linkedin-profile is not-the-way-to-go. It is not as if you are giving the whole world your living-address. You are just going to share some information, you have chosen, yourself. 

Those who are looking to hire, need to be able to get some 'attractive' information out from your profile, even if they have just googled you, in private mode. 

Not everyone wants to let you know, that they have looked at your profile. Respect that.

I know my new clients check my online presence before contacting me. 
I also know my boss did, before he called me in for an interview.

If you feel like it is crossing some line, you can just change it, until you land the job you want and then change it back to private. It's not that hard. 

4. Start showing your work

This is actually such a cool feature. As soon as I discovered it, I started using it. Unfortunately, not everyone is using it. 

My links are also old and some without pictures. I need to cleanup in there. ;) 

It is a neat way of showing your work by linking to:
  • An article, you were mentioned in or interviewed for
  • A video you are in or of the project you are working for or have
  • Your own blog or website, where you share your expertise
You get the point, right? 

It doesn't matter if you have a portfolio somewhere else. Only a few will check it out there. 
The person checking your LinkedIn is the one, you need to show your work too.

5. Start sucking-up, visibly 

Of course, in a way that's not too obvious and in a way that it isn't too much. If they are very active on LinkedIn, become active on their page. 

  • Follow the page(s)
  • Like their posts
  • Share some of the interesting posts, but not too many
  • Comment (ask, confirm, etc.) - This will make them recognize you. 
  • If you find a mistake, don't humiliate them but send them a private message

Bonus tip

Don't put all your apples in one basket. Choose a few good companies, you would like/love to work for and go after them, with full willpower!

If they don't work out. Find a few new companies and try again. 

Good luck with your job hunting! 
Go and get them! 

   Hafsa Farooq
   Freelance Copywriter
   Digital Marketer

P.S. Want to connect? I just want a message when you sent me an invite. Breaking that cold barrier we have online.
Yes, I would really like to connect!

Thursday, January 31, 2019

5 Things NEVER to do on LinkedIn | Entrepreneur

What is it with LinkedIn, that non of the other social media has been able to do?

It is that blue side of people.

(No, not the sad blue, but the professional blue.)

Other platforms are actually really good to reach consumers, but LinkedIn is a little different.

Yes, of course you can reach consumers too, but the main thing there is ...
That it is an amazing tool to reach out to bigger fish (companies).

It is especially relevant, if your company’s activities are on the Business-to-Business market.

Or if you are looking for a new job, new opportunities or just want to expand your network.

In this post, I will tell you things you should NEVER do on LinkedIn.

LinkedIn is a little tricky and therefore it is very hard for new people on the platform to figure out what to do and whatnot.

This is for you!

The power of using LinkedIn right.
Picture by Geralt

1. Sending invitations without messages

Everyone one has done this!
It is only okay in the situation, when you have meet the person and you know that he/she knows about you and you guys are going to be meeting many times to come.

Otherwise, do not do it!

Just add a small personal message.

It is not that hard!
And you give the person a much better presentation of yourself, then just letting your profile to speak for itself.

And trust me, it is not everyone, who has profiles that actually show their talent.

Wouldn't you rather just use a couple of minutes to write a short message then risk being ignored?

It might be your next big opportunity.

Maybe the person knows a person, who can get you that job you are interested in.

2. Sending sales messages, as soon as accepted

This is just like being shot by a bazooka!
I mean ... I am sitting here like, "Oh cool, an interesting person!"
HOWEVER as soon as I accept.
I receive a message, something like this ...
'Hi Hafsa, 

Are you interested in buying bla bla bla ...'

Just stop doing that.

I don't want this kind of person to be in my network.

I don't want to be sold something.

I want to connect to interesting people!

If you have to sell me something, then do it in a proper manner!

I want you do make me like you, your product and believe that the price is actually right and you are not just trying to rip me off!

3. Just posting stuff and not interacting with others

You just want to post and not interact with others.
You just want people to click on your links, like your post and comment.

Yeah ... just remember if you really want to have people like you, you need to make them notice you, with kindness, be helpful and a little witty.

You will become top of mind.

Think about it.

Why would you remember a person?

He/she is noticeable by ...

  • popping up in the comments you see.
  • him/her sharing relevant posts/articles.
  • seeing the person help others.
  • remembering he/she helped you, when you needed help.
  • getting recommended by others you trust.
  • seeing that person as an expert - this one is hard to reach but worth it!
  • and properly something else.

But you have gotten my point right?
You need to become this person!

It will open so many opportunities for you!

4. Expecting something in return

This actually goes for everything you do.
Never ever expect anything in return for what good you do for others.

If you do ... you won't be able to do it for very long.

You will simply loose the motivation and drive for doing it.

Make this a life-rule!

You will find yourself feeling satisfied with yourself and won't need anything from others.

If someone does do something good for you be happy about it.

See it as a nice gesture.
And don't expect that person to do it again.

If he/she does it again.

Just enjoy it.

5. Have a poor picture

This one is very common.
Please just think about your image.

Do you want to look like someone who just woke up or a party-person?

Or someone who is professional, presentable and approachable?

The latter, right?

Just get one taken by a professional or just have someone at home take it.

It is easy now.
You just need a one-color-background and a smartphone.


   Hafsa Farooq
   Freelance Copywriter
   Digital Marketer

P.S. Want to connect with me on LinkedIn? 

Yes, that sounds interesting!

P.P.S. If you are already connected with me, cool! 

I have over the past years deleted all the spammers and profiles who are only about selling me stuff!

Friday, August 24, 2018

Never start anything, without doing this budget first | Entrepreneur

Money can go so fast, you might not even realize you have used it all up. Therefore, budget!
Picture by Stevepb

I am dead serious!

When you are going to startup, you will need a startup budget. There are many templates out there but the one I use is these budgettemplates, which I have modified myself. 

This is a version I used for my first online store. The numbers are fictional but I tried to make them a little realistic. 

This budget is not only for when you startup a company. This is also, for when you need to start a new project, even in your private life.
  • For example when remodeling your old house or when buying a new one. 
This ways you will get a good overview of the money going out of the company or your pocket. It is very easy to use, you just have to plot in your numbers, and it will total it all for you.

If you do add a new line, make sure to add it in the calculation otherwise, you will get a wrong total.

Importance of budgeting

It is very important to use a budget. If you don’t you, will probably go over budget and not have any idea of how you used all that money at once.

It is also a guideline for you, to make sure that you have the money, before you start using them on other things.

Never ever

Never use money you don’t have. Unpredictable things happen all the time, like ...
  • You didn’t sell enough
  • You had to buy something expensive
  • You bought too much on credit and don’t have money to pay
  • You might have a break-in
  • Or something else unpredictable 

Bonus tip

Maybe you have heard many entrepreneurs say that you should always multiply your budget with a number of times. Some say three, others five, some even ten.

I think this is a very hard thing to specify since it depends on the type, size, etc. of your company and how cost effective you are.

I think multiplying first year’s budget with five to seven and then later years with two to three gives a good overview.

Again, it does depend on how many expenses are connected to your type of company.
After doing a startup budget, you should do an operating budget for the first three years. It will give you a goal and an overview of the company. Read more about it why and how on X2Writers blog.

   Hafsa Farooq
   Freelance Copywriter
   Digital Marketer

P.S. Want to get to know me personally? Follow me on Instagram @HafsaFarooqX2

P.P.S. Here is the link to my budget templates. Get to it, now!

No strings attached!

Saturday, February 10, 2018

7 Pros and cons for keeping your bedtime routine | Entrepreneur

First of all, I apologize for not writing as much as I used to. I will try to be more constant from now on.

Even if I am just writing mumbo jumbo.
Kidding ... of course.
Do you really think I would waste your time?
Do you?!

Ok, I got that out of my system.
Now to the serious part.

I have earlier written about how to better your sleep quality. This is the one, I am blabbing about: 

I concentrated the post on how to get the right sleep. Now I will tell you about the pros and cons about when you keep to your routine.

This is not only for you but a reminder for myself too. Lately, I have started a messed up routine. - I do not plan to continue this way. 

Let us start with the pros. 

When to wake up and when to sleep.
Picture by Geralt


1. Your internal clock starts working right

After two weeks’ time and you keeping to your sleeping routine, your body should be used to it. That will make you wake up at you own most likely, before you alarm clock goes off. 

Which not only gives you an amazing feeling, but also it will not make you so cranky, since your sleep was not disturbed. 

2. More time to do be effective

You feel like you finally have time to get things done. When you feel like it, you will actually get more things done. 

3. You get extra time 

Finally, you will start to have extra time to do the things you want, whether it is to read, write, film, draw, reflect, spend more time with your loved ones or whatever you like to do. 

4. Feeling more driven and motivated

Yes, amazingly, you will start to feel like you are actually doing something positive and using your time wisely. 

This will also make you believe more in yourself and before you know it, you will be looking back and thinking, 'Huh? Have I really become so far, already?' 

5. More willing

You will have more energy and you will suddenly be able to help others or finally do things, you have been putting off.


6. You can't break your routine

If you break your sleeping routine, it is hard to get back at it again. You need to be consistent and sometimes you will have to be the mood killer, but it is for your best. 

If it is necessary, you can only be one hour late for bed. That is it. It will happen that you break your routine. When it happens, you have to get back on it as soon as possible. 

No late parties! Yes, it means no late parties or a night out. It might sound boring, but having fun, does not equal staying up all night. 

7. Get up, even if you slept bad

It will happen that you cannot fall asleep, especially in the beginning. 

When you get up at the same time every morning you will start to be able to sleep at the same time, every night. 

Remember: It takes about two weeks for at person to get used to a permanent routine. It takes patience and sacrifice.

This is how you get most out of the day

We all have the same 24 hours every day. What we do with them, is what counts. 
Getting better sleep and be fresh every day, makes you work wonders.  

   Hafsa Farooq
   Freelance copywriter
   Digital Marketer

Wednesday, November 01, 2017

Backstage part 2: Unhealthy entrepreneur life, reflection | Entrepreneur

Reflection on unhealthy entrepreneur living.
Picture by 5688709
You might wonder, why I wrote those two scenarios.

If you do not know what I mean, you should read my post:

On both scenarios

You might be single or with someone. It makes a difference.

If you are lucky enough to be with someone who understands you and you are able to talk to, but you are still going down the wrong path, you need to take a step back and figure out, if you keep want to hurt yourself and your loved one.

If you are single, you need someone in your life to tell you to take that step back; otherwise, you are going on hurting yourself.

I will be that person, at this moment.
For both of you.

Breakdown, stress, heart attack and worse

There are many examples that living can be stressful.

Some people, need a job, but cannot get one.
Some people, struggle all their life with money.
Some people have deadly diseases.
Some people, are under so much stress, that they breakdown.
Some people get mental issues.
Some people work so hard, that it becomes the end of them.

We all react differently to different kind of pressure.
And we all have different issues.

That is why it is important to know yourself and your body.
Know your limits.
And don't cross them.

I do not remember the name, but he is a very successful Danish entrepreneur. My guess is he is in his forties.

He has a pacemaker.
I do not think that needs a comment. You know why one gets a pacemaker.

Cherish life

Life is a fragile thing and it is our job to make sure we make the best of it.

Enjoy yourself.
Enjoy the small wins.
Enjoy your surroundings.
Enjoy the things to come.

Do not run so hard for a while, that you collapse right before reaching your goal.

Lift your foot from the gas pedal and put on the cruise control.

Taking care of your loved once, starts by taking care of yourself.

   Hafsa Farooq
   Freelance copywriter
   Digital Marketing Consultant

P.S. Signup to my private newsletter, and get what is going on with me, first!

Friday, October 27, 2017

Always think of Him | Muslimpreneur

Remembering Allah. Dhikr and a dasbhi.
GIF by Hafsa Farooq (me)
It is not a secret that I am a Muslim entrepreneur. So sometimes, my understanding of a situation or reaction is different than you would normal think.

As an entrepreneur is it hard to always keep the same motivation, even when you are winning.

For me, it is important to stay humble and stay focused, so this is something that helps me.

Instead of writing a long post, I decided just to sum it all up in a small poem.

By 'Him' I mean Allah  (The most High), God that is.

Think of Him

When in doubt, think of Him.
When in pain, think of Him.
When successful, think of Him.
When in bankruptcy, think of Him.
When happy, think of Him.
When sad, think of Him.
When scared, think of Him.
When in peace, think of Him.
When full of life, think of Him.
When lost, think of Him.
When in love, think of Him.
Always, think of Him.

- Hafsa

P.S. Get updated by me, by signing-up to my newsletter.

Sunday, April 09, 2017

I know, you will never like me | Humanity

Not as lonely as you think - I know, you don't like me.
Picture by Harunmovsisyan
Since I was little, you didn't like me. 
I don't know why. 

You would always say something to hurt me and my parents. 

Many times did my family leave crying, from your house. 

At one point my sister didn't want to visit you anymore.
She didn't like it. 
You would always say something to hurt us.
She is the oldest, so she understood more than I. 

My parents had to pay her to visit your house. 

It's just me you don't like. 
Everyone else you are fine with. 

You don't like the way I speak or the sound of my voice. 

The way I walk. 
The way I dress. 
The way I think. 
The way I breathe. 

I remember once. 

It was some time after I had finally finished high school after such a hard battle with many school changes and many teachers who were just like you. 

My parents were so proud. 

So were my siblings. 

The whole family was together at your house. - 
This was sometime after my celebration. We were talking and you said "That's not a real high school." My cousin asked why and you said "It's just not real high school in my eyes." - Even when it is. 

My older sister heard it all but she was scared to say anything, so there wouldn't be a new fight. 
Why so much hate? 
Why so much hurt?

You did a lot of hurtful stuff to us. 

But now, before anyone can do it to your children, you stop.  

You spread false rumors about my siblings and I. 

Fill our ears against each others. 
Say you will help if needed. 

When my sister asked you for help. 

You didn't. 

I know what you are. 

We know what you are. 

I know you hate me.

I know you will always hate me. 

Just remember. 

The only reason I see you is because we are family. 

It is supposed to mean something. 

Something you haven't shown me. 

I am sorry. 

Sorry for not being perfect. 
Sorry for you too. 

- A letter

P.S. My life is not as lonely as you would think.